Rise in Popularity of White Sneakers RSS

Rise in Popularity of White Sneakers

  *Our version of the timeless white sneaker shown above will be available online early next year.  Throughout the past 100 years, white sneakers have had a strong hold on western fashion. The low-top tennis show started to earn popularity in the 1870s, as it resembled the front of a boat. Called a plimsoll, these low tops have gained improvements to become one of the most popular shoes of time. Between the late 1800s and early 1900s low-top white sneakers gained popularity with the rise of the Olympics, becoming the shoe of choice for athletes even after tennis disappeared from the Olympic program in the 1920s. These sneakers became part of a dress code for tennis players that wanted to...

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